10 Iconoclasts

The Philippine School of Interior Design

Ten Iconoclasts

“A person who does something others say can’t be done, perception lies at the heart of iconoclasm… Iconoclasts see things differently than other people. Literally.”

By: Emory University Neuroscientist Dr. Gregory Berns

Luisa Delos Santos Robinson

luisa delos Santos RobinsonWith an industrial design degree from the Philippine Women’s University, Luisa graduated from the PSID in 1984. From then, she started her own trek into becoming one of the most prominent figures in the field of furniture design. Luisa is an active member of Movement 8 proudly exhibiting an uncanny prowess in furniture design brought about by decades of experience. Luisa is a winner of three KATHA awards from CITEM and another three from CEBU X. She is also a recipient of the 2006 MUGNA SPECIAL CITATION FOR MATERIAL INNOVATION and a 2006 FURNITURE DESIGN AWARD from Singapore. She is now the owner, Vice President and Design Director of Accessoria Inc., a compnay that specializes in the manufacture and export of home accessories.

Genevieve Siao

Gen SiaoGene graduated Cum Laude at the University of the Philippines with a BS in Landscape Architecture and garnered the top 3 spot in the National Licensure Examinations for Landscape Architecture before pursuing interior design studies at the PSID. Gene graduated PSID in 2003 and also passed the Interior Design Board Exams a year after. She was a former board member of the Philippine Association of Landscape Architects (PALA) and has been active in the association with projects that combine both her background in interior design and landscape architecture. Gene, with her proficiency in both academic and professional pursuits, is brains and beauty personified as she has two beauty titles up her sleeve. She was Ms Chinatown 2000 and 4th Runner Up in the Mutya ng Pilipinas 2002.

Chitz Legaspi

Chitz LegaspiChitz started out with a degree in Computer Science at the AMA Computer College before pursuing a career in interior design, graduating from PSID in 1997. From then, Chitz launched a lucrative career with such establishments as Honda Philippines and the St. Jude Catholic School. Chitz’ career as an interior designer allowed her media exposures in Bluprint and Condo Living Magazines and Urban Zone in ABSCBN. Currently, she is an active member of the Philippine Institute of Interior Designers and affiliations in international organizations such as the Asian Pacific Space Designers Association and the International Federation of Interior Architects.

Josephine Labrador Hermano

Josephine Hemano

Opat, as she is fondly called, received her PSID certificates in 1974 after graduating with a degree in commerce at the College of the Holy Spirit and a post-graduate course in Economics in Georgetown University in Washington. She was awarded Outstanding Professional of the Year in 1999 by the PRC for her contributions in the field of publishing and interior design. Opat’s love for the written word is very evident as she merges interior design with publishing becoming the editor-in-chief of Design and Architecture Magazine. She also published her coffee table book entitled LAMESA in 1999 as a testament to her dedication to Filipino design and artistry. In the year 2003, she also released HOME WITH FILIPINO ART AND ARTISTS. At present, she holds various positions as member of the Board of Directors Alecon Realty, Labrador Development Corp, Castillejos Agri Farms and is the Managing Director of Jose Mara Realty Inc.

Valentina Lee Ang

Valen LeeFrom a Masters Degree in Business Administration, Valen took up interior design studies in PSID and graduated in 1982. Valen then concentrated her efforts in combining her expertise in business combined with her interior design background as the Business Unit Head and the EVP for Operations and Marketing for CWC Industries, Inc. Valen believes that the business industry can work well within the parameters of an interior design practice when the company addresses the creative needs of the designers and architects. This is what Valen does as EVP of CWC. She subscribes to the philosophy of providing products that are of good quality, practical and functional to meet the needs of interior designers and eventually to give convenience to designers and end users by creating a one shop stop – because of this KOINOR was born.

Milo Naval

Milo NavalMilo studied architecture at the University of the Santo Tomas and later graduated from the PSID in 1982. Milo is one of the founding members of Movement 8 and is currently a member of the Board of Trustees and the Vice President for Design of the Chamber for Furniture Industries of the Philippines (CFIP). He took in more than 15 years of interior design experience before setting up his own company and is now the President of EVOLVE DESIGNS, INC. His furniture designs and collections have been showcased in various international shows in Valencia, Milan, New York, Paris and Cologne.


Jigs Ranada Adefuin

Jigs Adefuin

Jigs is a product of the consortium between the College of Saint Benilde DLSU and the PSID. With over 15 years of interior design experience, Jigs now enjoys his own interior design practice. He ranked TOP 10 in the National Board Exams for Interior Design a year after he graduated. His career in the interior design field consists of visual merchandising, sales garnering for him the award for Outstanding Sales Performance of the Year twice in a row in 2003 and 2004 from Ethan Allen. Jigs also is a familiar presence in interior design exhibits having participated in The New Existentialism: PIID’s National Convention and Design Exhibit, Manila Now 2010 and the Philippine International Furniture Show. He is currently a contributing writer for the Philippine Star.


Marcelo Alonzo

Marcelo Alonzo

Marcelo graduated BS Zoology from the University of the East before pursuing his interior design studies at the PSID, graduating the year 2000.  He is the Managing Director of St. Nicolas Crafts, and export company that specializes in home accessories and decorations.  He is currently a lecturer at the Philippine Women’s University and has had his works published in leading interior design and home magazines. Marcelo has been an active member of the PIID and at present is one of the Board of Directors. His advocacy in the establishment of a regulated professional practice and his staunch belief in policing the practice of interior design earned him the respect of his peers.


Rock Robinson Robins

Rock Robinsons

Rocky graduated with a Bachelors of Science major in Business Management at the Ateneo University. Shortly after he pursued interior design studies at the PSID and graduated 2009. Rocky’s entry into the interior design field is in line with him being the General Manager from 2000-2005 and consequently a design consultant until the present of La Europa Ceramics, a successful tile and flooring company. His practice allowed him to be an exhibitor at international expos in Milan, Italy and Valencia, Spain. He is also a regular exhibitor for Worldbex International. Currently, Rocky is also a contributing stylist for Metro Home Magazine.


Wilfrid Nicholo Magcase

Nicky Magcase

Nicky started out with degrees in mass communication and political science and philosophy before he realized that he had interior design leanings. He graduated from PSID in 1975 and since then has risen to the ranks of the country’s notable interior design professionals. Nicky has been an active board member of the Philippine Institute of Interior Designers and has served in the capacity of Vice President of Internal Affairs, Treasurer and Finance Director. He was named Interior Designer of the Year in 2006 and has continued to remain a foremost name in the restaurant design field; designing such establishments as College of St. Benilde Hotel,  Kimpura and Peking Garden in Greenbelt 5. Currently, Nicky is the president of WM Magcase Design Company and is a member of the Heritage Conservation Foundation of the Philippines.